A ‘Wicked’ Return to Memphis

It may be still months away, but for theater’s around the nation that were able to feel the effects of “Wicked,” many are already gearing up for the return to such theaters for its national tour of 2010. One particular theater, The Orpheum Theatre, is preparing for the second run of Gregory Maguire’s musical, which shattered box office records when it performed the last time. Over 57,000 people saw Wicked when it performed from June 24 to July 12, 2009 with a demand constant throughout the entire three weeks, and even beforehand. With demands high even before “Wicked” opened, Pat Halloran, president of the theatre, began requiring in to the production of the show for a repeated in Memphis. “It’s been to St. Louis three times and they’re read for a fourth,” Halloran said to the BizJournals.com. “We’re juggling dates, but it’s definitely going to happen no later than fall 2010.” Halloran concluded that while producers at the Orpheum are eager to get the show running as soon as possible, it is not scheduled to interfere with the Orpheum 2009 Broadway season. “If they wait too long, a lot of the worry of not getting tickets is forgotten. We decided early that this is going to happen, so we scheduled some time around it.”

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