Wicked’s Success Still Strong

For fans of the Broadway musical “Wicked,” don’t expect the hit play based on the fictional novel by Gregory Maguire to take the economic state into effect anytime soon. The show recently played at the Orpheum in Memphis this weekend, and according to one patron, “the theater was more packed that I’ve EVER seen it. It was so packed that there wasn’t even time to get to the restroom during intermission…and the merchandise seemed to be selling very briskly. Very briskly.” The venue is projecting a $7 million economic impact for the show’s three week engagement in Memphis, estimating that local tickets buyers are giving $3.8 million with $100,000 in marketing. As it is the first time the area as seen teh show, the venue expects about 40 percent of the 57,000 patrons to come from outside the city’s county line; “if one makes conservative estimates on the average price per couple of parking ($10), dinner ($10-100), hotel stay and tickets, the amount of money pumped into teh local economy by those living outside Shelby County is $2.6 million,” says the Orpheum release.

Make yourself part of that number with your own Wicked tickets today!

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